Who are we

Strategic supply chain operations put companies on a path to sustained improvement critical to business operations including company costs and profits.

The economic downturn, increased pricing pressures from customers and challenges around operational and financial performance are all placing significant pressure on corporate supply chain operations. Supply chain functions are critical business operations and have a significant impact on company costs and profits.

Supply chain operations include the systems, structures and processes to plan and execute the flow of goods and services from supplier to customer. To maximize effectiveness, it is critical to evaluate both internal operations and the extended supply chain that includes suppliers and customers.

The value of successfully addressing supply chain challenges is not only cost savings, but also significant quality and customer service improvements across the entire supply chain. The need for improved and integrated supply chain planning and execution has become a common theme for companies of all sizes.

With the numerous external challenges that can affect your organization everyday – tools to enable optimal remote work can help minimize or prevent disruption in your supply chain operations.

When is the right time to engage a logistics and compliance consultant? Using a consultant is beneficial when you need expertise and experience that your business may not have otherwise, particularly if the need is short term or project oriented. Aura Synergies specializes in international transportation & inland transportation & logistics optimization, customs and trade compliance, areas many logistics companies may be unfamiliar with, or may not have adequate resources to handle effectively.

We have the experience, relationships and know-how to deliver cost-effective, tailored solutions without the long term commitment of in-house resources. Assets turn around, optimization, cost effectiveness, harnessing golden rules of safety in the logistics operations are the key pillars to run the logistics operations which we offer.

Customers are demanding and providing superior customer service comes at a cost. Fundamentals include product quality, return rates, order fill rates, perfect orders and on-time delivery. However, one of the most overlooked dimensions of customer service is the understanding of the cost to serve. This goes much deeper than measuring the cost to pick, pack and ship since it also includes the systems and staff to take orders, answer phones, manage systems and replenish products. While this facet of customer service can be a significant undertaking, additional information gleaned from the process can be used to fine tune the sales approach and target those customers that provide the greatest benefit.

The idea of rationalizing customer service is certainly a controversial one, yet decisions are made every day to prioritize customers. The problem is that these decisions are often ad hoc, inconsistent and sub-optimizing. Centric believes a the better approach is to develop a structure to understand the cost to serve and enhance the customer relationship.

5PL is a relatively new logistics model within the supply chain industry, very similar to 4PL. A fifth party logistics provider works closely with their client to develop and implement the most suitable logistics solutions for their whole supply chain, whilst enjoying the efficiency benefits arising from the use of the most appropriate and advanced technologies. The introduction of new technologies also significantly transformed supply chains. This led to the introduction of 3PL, 4PL, 5PL, and other services to meet new needs.

With the development and deployment of artificial intelligence or AI, further changes in the industry were inevitable.

We promote, encourage the supply chain and solutions on e-commerce platforms for better reach and optimizations.

For manufacturers and shipping carriers, activating a lean manufacturing or lean management program is becoming quite common. This proven operational philosophy places an emphasis on efficiency, by structuring the operations in such ways as to reduce resources used, improve the efficiency of the operation, save money on operational costs, and improve quality of the service offered. It seems like an impossible challenge but using the 5S of five steps for lean manufacturing has been shown to be quite successful.

Distribution Center Assessment

How can my warehouse operations improve and be more productive? Efficient? Safe?

Our Distribution Center Assessment service will identify opportunities related to productivity, distribution center layout, processes, product slotting, inventory management, labor management and IT systems.

Our Approach

Aura offers the expertise with over 25 years of experience that will lead our team to complete a detailed analysis of your operational processes including:

Current distribution center efficiency and effectiveness

Current supply chain IT execution systems (WMS, LMS, TMS) assessment to support business requirements, growth and best practices

Current distribution center capacity and space utilization assessment

Current distribution center operational processes will include:

• Labor and workload planning
• Inbound receipts scheduling
• Receiving
• Put-away
• Storage and inventory control
• Replenishment
• Order processing
• Order fulfillment methods (OFM’s)
• Quality & Inspection
• Shipping

Quality and process improvement programs (LEAN, Six Sigma)

Supply Chain Standard Operating Procedures (SOPs)

Assessment of the implementation of industry leading practices

Distribution center Material Handling Equipment (MHE) and automation assessment

Safety and OSHA compliance assessment

Having its affiliates situated in the Jebel Ali Port in Dubai (the largest and most modern port in the whole region) Aura Synergies is in the perfect position to offer fast and efficient loading and offloading of containers and timely completion of the necessary paperwork out of UAE.

Our UAE operations also serves as consolidation hub for all your FCL & LCL cargo requirements into East Africa and we provide the similar services at the port of Mombasa and Dar Es Salaam.